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长期以来,中国经济的发展多以投资和外贸两方面作为驱动,但是在消费拉动力方面却略显不足。以服务为主的旅游业和旅游购物二者的有效融合,将对有形的资源消耗转嫁到无形的服务之中,将我国目前存在的这种拉动消费的迫切需要和消费者真正的消费需要与供需之间的矛盾性进行了有效的缓解。本文将从旅游业发展下的旅游购物现状和旅游业对旅游购物的优化等方面进行分析,对旅游购物和旅游业的有效相融性进行研究。
For a long time, China’s economic development has been driven by both investment and foreign trade, but it has been slightly under-utilized in driving consumption. The effective integration of service-oriented tourism and tourism shopping will shift the tangible consumption of resources into intangible services, and will present the urgent need of stimulating consumption in China and the real consumption needs of consumers The contradiction between supply and demand has been effectively alleviated. This article analyzes the current situation of tourism shopping under the development of tourism and the optimization of tourism shopping by the tourism industry, and studies the effective blending of tourism shopping and tourism.