随着“三网融合”和“宽带中国”战略的不断推进,广电网络企业的市场竞争进入白热化阶段,企业的垄断地位已不复存在,企业的主营业务受到严重冲击,新业务创新不足。本文通过分析陕西广电网络企业的发展现状,研究新形势下企业发展面临的困境,对广电网络企业未来发展方向和策略进行了一些探讨。 With the continuous advancement of the “three-network integration” and “broadband China” strategy, the market competition of radio and television network enterprises has entered a stage of intense heat, the monopoly status of enterprises has ceased to exist, and the company’s main business has been severely impacted. Insufficient business innovation. This article analyzes the development status of Shaanxi radio and television network enterprises, studies the difficulties faced by the enterprise development in the new situation, and discusses the future development direction and strategy of radio and television network enterprises.