在企业经营环境急剧变化的时代,“变”是唯一不变的市场法则。传统的“以生产者为中心”的经营理念已经不能适应时代的需要,必将为企业的全面创新管理所取代,“不创新,就灭亡”并非是危言耸听。这是因为,竞争对手的实力在变。无论是市场领导者还是市场挑战者,环顾四周就会发现,那些与自己搏击多年的同行,那些羽翼渐丰的后来者,都在觊觎你的王位。消费者的需求在变。今天的消费者再 In an era of drastic changes in business environment, “change” is the only constant market rule. The traditional ”producer-centric” business philosophy has not been able to adapt to the needs of the times, it will certainly be replaced by the enterprise’s overall innovation management, ”no innovation, then demise” is not an alarmist. This is because the strength of competitors is changing. Whether it is a market leader or a market challenger, looking around you will find that those who fought with you for many years and those fledgling latecomers are smashing your throne. The needs of consumers are changing. Today’s consumers again