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目前,我国经济发展已经步入新常态,经济结构也成功实现了转型升级,但是国内大部分农药企业的营销观念仍处于“以产品为导向”的阶段。而反观国外的大牌农药企业,他们早已经秉持“以市场、顾客为导向”的营销观念,我们的落后是明显的。国内许多农药企业仍是沿袭着粗放式的渠道管理方式,对渠道建设不重视、渠道结构单一等问题一抓一箩筐,营销渠道的薄弱已经严重阻碍了农药企业的发展壮大,部分问题甚至威胁到了企业的生存。本文以B
At present, the economic development of our country has entered a new normal and the economic structure has also successfully achieved its transformation and upgrading. However, the marketing concepts of most pesticide enterprises in China are still at a “product-oriented” stage. In contrast, foreign big-name pesticide companies, they have long uphold the “market-oriented, customer-oriented” marketing concept, our backwardness is obvious. Many pesticide companies in China are still following the extensive channel management mode. They pay little attention to channel construction and single channel structure. The weak marketing channels have seriously hindered the development and growth of pesticide enterprises, and some problems have even threatened Business survival. This article to B