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区域品牌对自发型产业集群的发展具有重要的意义,自发型产业集群内多是中小企业,单个企业打造具有影响力的品牌非常困难,需要借助区域品牌来提升竞争力,开拓市场。做大集群的产业规模是区域品牌形成的基础,培育企业名牌是对区域品牌的重要支撑。
Regional brands are of great importance to the development of spontaneous industrial clusters. Self-generation industrial clusters are mostly small and medium-sized enterprises. It is very difficult for a single enterprise to build influential brands. Regional brands need to be used to enhance their competitiveness and open up markets. To enlarge the industrial scale of the cluster is the basis for the formation of regional brands. Cultivating brand names of enterprises is an important support for regional brands.