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中国是一个以农业为主的国家,即使随着经济迅速发展,大量农业人口将脱离农业劳动转而从事经商或走向村镇工业企业等,但在较长一段时间内仍改变不了农业人口与城市人口的比例,改变不了我国农业大国的性质。因此,重视农民消费需要,研究农村市场消费需求特点,不断拓展农村市场,应是广大厂商制订其发展战略的重要内容。
China is a country dominated by agriculture. Even with the rapid development of the economy, a large number of agricultural population will move away from agricultural labor to engage in business or rural industrial enterprises, but it will not change the agricultural population and urban population in a relatively long period of time. The proportion cannot change the nature of China’s agricultural power. Therefore, the importance of peasants’ consumption needs, the study of the characteristics of the rural market’s consumer demand, and the constant expansion of the rural market should be an important part of the vast number of manufacturers in formulating their development strategies.