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品牌,代表着产品的品质、风格、服务水平、流行时尚等方面的资讯。对于后勤工作来说,创品牌的过程,即是提升后勤管理水平,增强执行力、凝聚力、创新力,从而产生影响力的过程。三年来,我局借创品牌之机,不断提升机关事务管理质量。一、明确定位,丰富后勤品牌的内涵品牌的定位,影响着创品牌的速度和效果。为此,我们对创品牌的现状、品牌的维度及支撑点等进行了分析,力求使之切合实际而又符合发展趋势。
Brand, representing the product quality, style, service level, fashion and other aspects of the information. For logistics, the process of brand building is to enhance the level of logistics management, enhance the execution, cohesion, innovation, and thus influence the process. In the past three years, I borrowed the brand of the machine to continuously improve the quality of the management of the affairs of the government. First, a clear positioning, rich content of the logistics brand positioning, a brand hit the speed and effectiveness. To this end, we analyze the status quo of the brand, the brand’s dimensions and supporting points, and strive to make it realistic and in line with the development trend.