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尽管我国工程机械零配件产品进入海外市场时间比较晚,但仍有部分企业取得了不俗的业绩。也正因如此,当2004年宏观调控引发中国工程机械市场波动的时候,“出口海外市场”便不约而同地成为众多零部件制造商追逐的目标。但并不是所有的零配件制造企业都可以在浩瀚的国际商旅之中获取成功的花环,机遇往往更青睐于有备者。本文分别讲述了陕西航天动力高科技股份有限公司、烟台富野机械有限公司、浙江银轮机械股份有限公司和浙江天成座椅有限公司等4家工程机械零配件企业海外市场征战的故事,虽然经历的风雨不尽相同,但他们最终都凭借百折不挠的精神和质量可靠、高性价比的产品赢得了海外客户的信任,并成功地进入国际知名品牌的国际采购供应链之中
Although China’s construction machinery spare parts products to enter the overseas market late, but still some companies have achieved good results. Precisely because of this, when macroeconomic regulation and control caused the fluctuation of China’s construction machinery market in 2004, “exporting overseas markets” invariably became the target pursued by many parts manufacturers. But not all of the parts manufacturers can get successful garlands among the vast number of international business travel, opportunities are often more favored by the preparers. This article respectively narrates the story of the overseas market operation of four construction machinery spare parts enterprises such as Shaanxi Aerospace Power High-tech Co., Ltd., Yantai Fuye Machinery Co., Ltd., Zhejiang Yinlun Machinery Co., Ltd. and Zhejiang Tiancheng Seat Co., Ltd. However, they eventually won the trust of overseas customers with their indomitable spirit, reliable quality and cost-effective products, and successfully entered the international procurement supply chain of internationally renowned brands