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2010年全国电视覆盖及收视调查结果显示,2010年农村居民每周平均有5.2天会接触电视,远高于对其他媒体的接触频率,农村居民平均每天用于收看电视的时间长达141.7分钟,领先于其他媒体。这表明电视在现阶段是我国农村居民最重要的信息来源和最广泛的传播媒体。与此同时,对农频道和对农栏目节目却很少。全国31家省级电视台的235套频道只有6套对农频道:河北农民频道、吉林乡村频道、山东农科频道、浙江电视台公共·新农村频道、河南新农村频道、陕西农林科技卫视,对农电视市场供给不足是不争事实。
According to the 2010 National Television Coverage and Television Survey, in 2010, rural residents had access to television averaging 5.2 days a week, much higher than that of other media. The average daily consumption of rural residents for watching TV was 141.7 minutes, Leading to other media. This shows that television is the most important source of information and the most extensive media for rural residents in our country at this stage. In the meantime, there are few shows about farming channels and farming programs. There are only 6 sets of 235 channels for the 31 provincial-level TV stations nationwide: Hebei Farmers Channel, Jilin Country Channel, Shandong Agricultural Channel, Zhejiang TV Public-New Rural Channel, Henan New Rural Channel, Shaanxi Agriculture and Forestry Science and Technology Satellite TV, It is an indisputable fact that the television market is under-supplied.