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据悉,夏普73厘米29UD6F纯平彩电的零售价格将从原先的3999元降至2999元。合资品牌的纯平彩电降价千元,这在上海家电市场尚属首次。业内人士表示,此次降价是“洋彩电”对国产品牌彩电低价策略的一次“还击”。今年以来,国产彩电纷纷降价,对价位已偏高的合资品牌形成不小的冲击。据上海夏普销售公司有关负责人介绍,今年“彩电节”期间,夏普就是“眼睁睁地看着对手卖彩电、抢市场”。秋、冬两季是彩电销售的旺季。不久前,上海商务中心家电城进行的一项抽样调查显示,彩电在上海仍有较大的市场空间。调查中,53%的被访者表示近期将添置彩电,42%打算在不久的将来购买,只有5%的被访者称暂无购买计
It is reported that Sharp 73 cm 29UD6F flat-screen color TV’s retail price will drop from the original 3999 yuan to 2999 yuan. The price of the JV branded flat-screen TVs was reduced by thousands, which was the first time in the Shanghai home appliance market. Industry insiders said that the price cut was a “fightback” of the “Yang Cai TV” low price strategy for domestic brands. Since the beginning of this year, domestic color TV sets have lowered their prices, forming a significant impact on joint venture brands whose prices have become higher. According to the person in charge of the Shanghai Sharp Sales Company, during this year’s “Color TV Festival,” Sharp is “looking at his opponent to sell TV sets and grab the market.” Autumn and winter are the peak season for color TV sales. Not long ago, a sample survey conducted by the Shanghai Business Center Appliance City showed that color TVs still have a large market space in Shanghai. In the survey, 53% of respondents said that they will purchase color TVs in the near future, 42% plan to buy in the near future, and only 5% of respondents said that they have no purchase plan.