金融危机以来,受到成本上涨、汇率变动以及出口受挫等方面影响的外销企业转而将产品进行内销,使皮鞋行业进入了空前的竞争势态。以温州鞋企为例,数量已从巅峰时的6000家下滑到2000家。作为精耕国内皮鞋市场20多年的奥康,在审慎的分析后发现,随着中国经济的高 Since the financial crisis, export-oriented enterprises, affected by rising costs, exchange rate changes and export setbacks, have shifted their products to domestic markets, putting the leather shoes industry in an unprecedented competitive position. To Wenzhou shoe enterprises, for example, the number of peak fell from 6,000 to 2,000. Aokang, which has been cultivating the domestic leather market for more than 20 years, found after careful analysis that as China’s economy is high