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山工机械于2013年3月正式发布全新品牌形象,新的山工品牌将以“开疆拓土,山工同路”为口号,在全国展开包括广告、公关、互动营销在内的一系列品牌推广活动。山工机械于2012年下半年度开始对其品牌资产进行全面重塑。通过近半年的用户市场调研、市场测试和竞争对手分析,结合自身优势,山工对品牌进行重新定位——“可靠专业,放心省力”成为山工内部经营理念与品牌建设的指导;此外,基于产品在复杂重载工况下的出色表现和专业的售后服务,山工制订了
In March 2013, SAGM officially launched a brand new brand image. The new SAGM brand will be based on the slogan of “Open up the frontier and build the ground with the road to work together.” Throughout the country, including advertising, public relations and interactive marketing A series of brand promotion activities. Shantung Machinery in the second half of 2012 began a full reshaping of its brand equity. Through nearly six months of user market research, market testing and competitor analysis, combined with their own advantages, the mountain relocation of the brand - “reliable professional, ease and effort ” has become a mountain interior management philosophy and brand guidance; in addition , Based on the outstanding performance of products under complex heavy load conditions and professional after-sales service,