论文部分内容阅读
本文通过对584名消费者进行问卷调查,从消费者对食品企业社会责任相关标准的了解程度和对食品企业社会责任相关概念的认识状况两个角度,测度了我国消费者对食品企业社会责任的认知水平,并从消费者个人统计特征和消费者所处市场环境状况两个方面,分析了影响我国消费者对食品企业社会责任认知水平的因素。
In this paper, 584 consumers were surveyed, from the consumers’ understanding of the relevant standards of social responsibility of food enterprises and the cognition of the related concepts of social responsibility of food enterprises, this paper measured the influence of Chinese consumers on the social responsibility of food enterprises Cognitive level, and from the consumer’s personal statistical characteristics and the market environment in which consumers are concerned, analyzes the factors that affect Chinese consumers’ perception of the social responsibility of food enterprises.