与信奉“微笑曲线”理论十余年的台湾相比,目前大陆企业领导者对于品牌的认识中不乏种种误区许多大陆读者对于施振荣的名字并不熟悉,但对于他所创立的宏碁品牌肯定十分熟悉,即便大多数人可能会把它错误地读成“宏基”。宏碁,意为宏大的棋局,因为创始人施振荣先生 Compared with Taiwan, which believes in the “Smile Curve” theory for more than ten years, there are many misunderstandings in mainland business leaders’ understanding of the brand. Many mainland readers are unfamiliar with Shi Zhenrong’s name, but for the Acer brand that he founded, Familiar, even though most people may mistakenly read it as “Acer.” Acer, meaning grand game, because founder Mr. Shi Zhenrong