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我国的小型服装企业过去一直以“克隆”的方式生存,如今这种以仿制为主的经营行为在市场上越来越行不通。武汉纺织工学院的王程斌和冯泽民在探索小型服装企业今后发展的出路时,提出了“市场补缺者策略”的观点,建议小企业避开与大型企业的竞争,在一些被忽略的领域中寻...
China’s small-scale clothing companies have been living in a “clone” way. Today, such imitation-based business practices are increasingly impractical in the market. When Wang Chengbin and Feng Zemin of Wuhan Institute of Textile Technology explored the way out for the future development of small-sized garment enterprises, they put forward the viewpoint of “market fill-in strategy” and suggested that small-scale enterprises avoid competition with large-scale enterprises and seek out in some neglected fields. ..