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包装是顾客和产品之间无声的推销员,是现实商店营销的有效工具。目前,新媒体时代最具时代特征的就是网络宣传,利用网络进行产品宣传是新媒体时代的社会必然需求。在此基础上,旅游产品通过包装宣传的同时,让人们看到的包装是多角度的,提升的是本土文化品牌。本文围绕四川旅游产品的推广需求,科学、深入解析网络平台下其产品包装的设计的创新模式,通过大量调研人们对网络文化的认知和依赖,结合产品的特色、包装审美的需求、现有包装设计平台的表现形式等资料,探索产品包装及旅游文化的延展内容。
Packaging is a silent salesperson between customers and products, an effective tool for real-world store marketing. At present, the most characteristic feature of the era of the new media is network publicity, and the use of the Internet for product promotion is an inevitable need of society in the new media era. On this basis, tourism products through the packaging of publicity at the same time, let people see the packaging is multi-angle, to enhance the local culture brand. Based on the promotion demand of tourism products in Sichuan, this paper scientifically and in-depth analyzes the innovative mode of product packaging design under the network platform. Through extensive research on people’s cognition and dependence on network culture, combined with the characteristics of products and aesthetic requirements of packaging, Packaging design platform and other forms of information, to explore product packaging and tourism extension of the content.