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美国新闻媒体网站Buzz Feed通过“快消型”新闻之路,成为媒体行业的领头羊。Buzz Feed依靠标题包装、短小视频、轻质内容抓住了用户,并通过技术驱动、社交广告、病毒传播实现了自己的最大化传播和盈利。虽然存在模糊新闻与广告界限、内容娱乐低俗等问题,但Buzz Feed提供了大数据背景下依靠技术实现病毒传播并最终变现的商业模式,为新闻业的发展提供了有益借鉴。
Buzz Feed, the US news website, has become the leader in the media industry through its “fast-killing” news. Buzz Feed captures users with headline packaging, short video, and lightweight content, maximizing their reach and profitability through technology-driven, social advertising, and viral communication. Despite the obscure news and advertising boundaries and the vulgar content entertainment, Buzz Feed provides a beneficial business model for the development of journalism by providing a business model that relies on technology to achieve virus transmission and eventually emerges in the context of big data.