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运用文献资料法、问卷调查法、数理统计法、逻辑分析法,对开封市不同社会阶层女性的体育消费行为进行比较分析。结果显示:体育消费意识和动机、消费场所、消费方式、消费水平和结构呈明显的阶层特点;消费意识出现两极分化;健身健美,休闲娱乐是女性主要的消费动机;消费方式主要是一次性消费;消费结构主要集中在实物性体育消费,随阶层的提高消费结构更复杂。
By means of literature, questionnaire, mathematical statistics and logical analysis, this paper compares and analyzes the sports consumption behaviors of women of different social classes in Kaifeng City. The results showed that: consciousness and motivation of sports consumption, consumption places, consumption patterns, consumption levels and structure showed obvious characteristics of the stratum; consumption consciousness was polarized; fitness, recreation and entertainment were the main motivations for women; the consumption patterns were mainly one-time consumption ; The consumption structure is mainly concentrated in physical sports consumption, with the class structure to enhance the consumption more complex.