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在互联网和新媒体冲击的大环境下,就要打造有文化意义和社会价值,满足读者需求的精品图书和阅读价值,从而能够占领市场,提升在读者心中的品牌形象。在求新、求优、求变的今天,大众化消费向小众化、个性化、精品化市场的转变,人们对图书的需求愈益多元化,创新的装帧设计、出众的制作工艺,要求出版也要适应市场的变化,制作出高品质的图书,提升图书的艺术性和收藏性,实现品牌化的目标。
Under the impact of the Internet and new media, it is necessary to create excellent books and reading values that meet the needs of readers with cultural significance and social value, so as to occupy the market and enhance the brand image in readers’ hearts. Nowadays, the demand for books is diversified due to the change from popular consumption to niche, individuality and fine quality. Innovative binding design, superior production technology, and requirement of publishing To adapt to changes in the market, to produce high-quality books, books to enhance the artistic and collectible, to achieve the goal of branding.