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改革开放后,国门的打开带来了新成果、新科技和创新产品、概念。中国人结合国外的一些经营方式或者外来产品,开设各种激情洋溢、富有个性的创意品牌小店。尤其在国际化大都市上海就设有一个专门的创意品牌集中营:田子坊。笔者在深入考察田子坊的过程中,对其中一家名为“青灡工坊”的陶瓷创意专营店进行实地调研分析,完成该品牌形象的塑造。本文阐述了这次研究性设计课题的体验过程和心得。
After the reform and opening up, the opening of the country brought new achievements, new technologies and innovative products and concepts. Chinese with some foreign business practices or foreign products, the creation of a variety of passionate, full of personality creative brand stores. Especially in the cosmopolitan city of Shanghai, there is a special creative brand concentration camp: Tian Zi Fang. In the process of in-depth study Tianzifang, I conducted a field investigation and analysis on one of the ceramic creative franchise stores named “Qingzhuang Workshop” to complete the shaping of the brand image. This article illustrates the experience and experience of this research project.