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在激烈的市场竞争中,市场的变化是企业运作的方向,产品与销售必须“同步”应变。如何在变化不定的市场之中抢占先机,变中取胜,笔者撷取若干国外企业在市场竞争中的应变谋略,以供国内企业在实践中借鉴。 抓住机遇——快速顺势变 二次世界大战爆发后,战争造成市场上谷物紧张,而且运输受到控制。美国著名企业家亚蒙·哈默在研究国内外市场行情后认为,美国政府不久将会禁用谷物酿酒,并预测到威士忌马上要成为缺门货。当时美国酿酒厂的股票为每股8美元,
In the fierce market competition, changes in the market are the direction of the company’s operations, and products and sales must be “synchronous”. How to seize the opportunities in the uncertain market and change to win, the author learned from some foreign companies in the market competition in the contingency strategy for domestic companies to learn from practice. Seize the Opportunity - Quickly Change the Market After the outbreak of World War II, the war caused the grain in the market to be tight and the transportation was under control. After studying the domestic and international market conditions, the famous American entrepreneur Armon Hammer believes that the US government will soon ban grain brewing and predict that whisky will soon become a shortage of goods. At the time, the American winery stock was $8 per share.