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在以中国社交媒体用户为对象的既有文献中,关于个体的性格特质以及心理状态对于其媒介使用效果的研究相对匮乏。为弥补此局限,本文采用了媒介心理学的研究路径,考察了个体的五大性格特质(big five personality traits)在社交媒体的使用与其社会资本的关系当中所发挥的调节作用,旨在对社交媒体使用的效果研究提供更多可参考实证证据。本研究将社会媒体用户的自身性格特征作为调节变量,通过对由问卷调查获得的821位中国微博用户进行分析,多元回归的结果显示社交媒体用户的五大性格特质中除了“尽责性”(conscientiousness)以外,其他四种性格特质包括“经验开放性”(openness to experience)、“外向性”(extraversion)、“亲和性”(agreeableness)以及“情绪不稳定性”(neuroticism)均被证明可以显著调节个体通过社交媒体使用在其社会关系发展中所带来的收益。
In the existing literature on social media users in China, there is a lack of research on the effects of individual media on the personality traits and psychological status of individuals. To remedy this limitation, this paper uses a research approach in media psychology to examine the moderating role of the big five personality traits in the relationship between the use of social media and their social capital, The use of the effectiveness of research to provide more reference to empirical evidence. In this study, the social media users’ own personality traits as the regulatory variables. Through the analysis of 821 Chinese Weibo users obtained from the questionnaire survey, the results of multiple regression show that among the five personality traits of social media users, the four other personality traits besides “conscientiousness” include “openness to experience”, “extraversion”, “agreeableness”, and "emotional instability Neuroticism has all been shown to significantly modulate the benefits that individuals use in social relations through social media.