目前,中国网民人数超过5亿;微博用户数量2011年上半年增长到1.95亿,众多舆情热点在新媒体上首发……“人人都是通讯社、个个都有麦克风”的全媒体时代已悄然到来。①新媒体时代的报纸虽然受到不小冲击,但依然拥有广大的读者,印刷版报纸仍是报业集团所坚守的主业和盈利的主 At present, the number of Internet users in China surpasses 500 million; the number of Weibo users has increased to 195 million in the first half of 2011, and many hot public opinions are starting on new media. “Everyone is a news agency, and all of them have microphones” Times have come quietly. Although the newspapers in the era of new media are not a small impact, they still have a large readership. The printed newspapers are still the main business and the main profit earners maintained by the press group.