近年来我国煤炭产品外运量巨大,煤炭运输量的增长必然会进一步导致运力紧张,销售成本上升。本文在对煤炭企业销售渠道进行概述的基础上,分析了煤炭企业销售渠道的现状,指出其中的不足,并据此提出了发展对策,即提高对销售渠道重要性的认识、加强销售渠道管理和减少销售渠道成本。 In recent years, China has a huge amount of coal products being shipped abroad. The growth of coal transportation will inevitably further lead to a shortage of transportation capacity and an increase in the cost of sales. Based on an overview of the sales channels of coal enterprises, this paper analyzes the status quo of the sales channels of coal enterprises and points out the shortcomings, and proposes the development countermeasures accordingly, that is, raising the awareness of the importance of sales channels, strengthening the management of sales channels and Reduce sales channel costs.