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加成定价是衡量市场竞争和企业绩效的重要内容,但国内外一直缺乏有效的估算方法。本文借鉴Loecker&Warzynski(2012)对加成率估算提出的改进方法,基于2000-2006年中国工业企业数据库和海关进出口数据库匹配结果,证实了我国出口产品种类与企业的加成定价能力成负向关系,企业的过度产品种类导致出口行为的扭曲,出口企业加成率非常低。在此基础上,本文提出中国出口企业应该注重开发自身的核心产品、拳头产品,提高企业的核心竞争力。本文还发现企业生产率的提高可以显著提高加成定价能力,高生产率企业通过市场竞争效应能够获得更大的海外市场;补贴对不同所有制企业、进入、退出和连续存活的企业有显著的差异性影响。
Addition pricing is an important measure of market competition and corporate performance, but there is a lack of effective estimation methods both at home and abroad. This paper draws on the improved method proposed by Loecker & Warzynski (2012) for estimating the bonus rate. Based on the matching results of China’s industrial enterprises databases and customs import and export databases from 2000 to 2006, this paper proves that the export products of our country are negatively related to the enterprises’ , The over-product category of enterprises leads to the distortion of export behavior, and the very low rate of increase of export enterprises. On this basis, this paper puts forward that Chinese export enterprises should pay attention to developing their own core products, high-quality products and enhancing their core competitiveness. This paper also finds that the increase of firm productivity can significantly increase the price-adding ability. High-productivity firms can gain greater overseas market through market competition effect. Subsidies have significant difference on enterprises with different ownership, entry, exit and continuous survival .