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家居行业作为传统行业中不可或缺的一部分,一直为我国经济发展起到了促进作用。如今传统家居企业也在面临着人员和租金成本上涨带来的经营困难,逆势扩张从而增加销售额成了目前的主流趋势,其中电子商务的发展为家居行业带来了新的希望。和蓬勃发展的IT产品、图书音像、服装等品类的电商之路相比,家居类产品进入网络销售的时间相对较晚,并且电商发展之路也并不太顺利。
As an indispensable part of the traditional industries, the household industry has been promoting the economic development in our country. Nowadays, traditional home-based enterprises are also facing operational difficulties caused by the increase in personnel and rental costs. As a result, contrarian expansion and sales increase have become the current mainstream trends. The development of electronic commerce has brought new hope to the home industry. And the booming IT products, books and audio-visual, clothing and other categories of e-commerce compared to home products into the network sales time is relatively late, and e-commerce development path is not smooth.