四川具有丰富的文化资源,在对外开展文化贸易中既存在竞争优势,也难免存在如核心文化产品贸易逆差、自主文化品牌缺乏、文化贸易品种,方式较为单一、公共文化服务体系投入不足等方面的劣势。针对存在的问题,四川亟待多渠道、广层次地挖掘文化资源,背靠传统文化进行大胆的对外文化贸易模式创新,将文化与科技、艺术、生态等元素融合起来,深挖本土文化和民族特色,对传统文化再创造,催生文化新业态,延伸文化产业链,提升文化产业的附加 Sichuan is rich in cultural resources and has both competitive advantages in carrying out cultural trade with other countries. It is also inevitable that such trade deficits exist as the trade deficits with the core cultural products, the lack of independent cultural brands, the variety of cultural trade, the relatively simple methods and the inadequate input into the public cultural service system Disadvantages. In response to the existing problems, Sichuan urgently needs to tap cultural resources on multiple channels and at different levels and innovate the brave foreign trade patterns based on traditional culture. It integrates culture with science and technology, art and ecology to dig deep into the local culture and national characteristics , Re-creating traditional culture, spawning a new format of culture, extending the cultural industry chain and enhancing the attachment of cultural industries