论文部分内容阅读
作为近年来国产原创动画少有的成功之作,中低成本投入的“喜羊羊”电视、电影系列片却异常火爆,激发了国内动漫企业的信心。成本的控制,整合优势资源,成功的营销,衍生产品的开发是其成功的主要因素。总之,“喜羊羊”给国产原创动画的发展提供了丰富的经验及借鉴。
As a rare success of domestic original animation in recent years, low-cost input “Pleasant ” television, film series is unusually hot, has aroused the confidence of domestic animation companies. Control of costs, integration of superior resources, successful marketing, and the development of derivatives are key success factors. In short, “Pleasant ” to the development of domestic original animation provides a wealth of experience and reference.