一、引言尽管2008年由美国次贷危机引发的全球金融危机已经过去数年,但其影响仍在延续。面对市场竞争,面对生存压力,我国企业在积极应对危机的同时是否还需要履行和推进企业社会责任?答案是肯定的。在后金融危机时期,企业更应该采取负责任的态度,在政府政策指导下,制定科学、有效的措施,不断提升企业市场竞争能力,实现企业目标。那么,什么 I. INTRODUCTION Although the global financial crisis triggered by the subprime mortgage crisis in the United States in 2008 has been going on for years, its impact has continued. In the face of market competition, in the face of the pressure of survival, are the enterprises in our country still having to fulfill and promote corporate social responsibility while actively coping with the crisis? The answer is yes. In the post-financial crisis period, enterprises should adopt a more responsible attitude and make scientific and effective measures under the guidance of government policies so as to continuously enhance their market competitiveness and achieve their business goals. So, what