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进入21世纪,国家广电总局以改革开放以来的“大外宣”战略为指导,提出了实施“走出去”工程的重点工作,旨在实现我国广播电视外宣海外落地的目标,扩大对外宣传力度。本文对这项工程的实践作历史回顾,并简要阐述其在国家“一带一路”战略中的作用与意义。一、广播电视“走出去”工程历史回顾(一)我国外宣工作“走出去”工程内涵我国广电“走出去”工程起步于改革开放以来的“大外宣”战略,并于新世
In the 21st century, the State Administration of Radio, Film and Television took the “Outreach” strategy as guidance since the reform and opening up and put forward the key work in implementing the “Going Global” project aimed at realizing the goal of overseas broadcasting of radio and television in China. Expand foreign propaganda efforts. This article makes a historical review of the practice of this project and briefly describes its role and significance in the national “Belt and Road” strategy. First, radio and television “Going out ” Project history review (a) China’s outreach work “going out ” project connotation China’s SVA “going out ” project started in the reform and opening up Strategy, and in the Eocene