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农村信息传播有效性是以农村信息传播活动在多大程度上满足农民需要为依据的价值判断。其测评从传播者、信息渠道、信息内容、受众、信息传播环境五个方面进行考察。通过建立相对完整的评价标准,在实证调查基础上,运用模糊综合评价原理进行多级分析的结果表明,西部农村在报刊、广播、电视、网络、政府组织(村委会)、亲朋熟人这六类信息渠道传播有效性的测评中,电视、亲朋熟人、政府组织(村委会)、网络传播效果相对较好,报纸和广播较差。
The validity of information dissemination in rural areas is determined by the extent to which rural information dissemination activities meet the needs of peasants. Its assessment from the disseminators, information channels, information content, audiences, information dissemination environment five aspects of inspection. Through the establishment of a relatively complete evaluation criteria, based on the empirical investigation, the results of multi-level analysis using the principle of fuzzy comprehensive evaluation show that in the rural areas in the western part of China, newspapers, radio, television, internet, government organizations (village committees) and friends and acquaintances In the assessment of the effectiveness of dissemination of such information channels, television, relatives and acquaintances, and government organizations (village committees) have relatively good online communications and poor newspapers and radio.