论文部分内容阅读
对于120岁的凤凰来说,品牌焕新的过程,也是一个从中国制造——中国质造——中国智造的历练。也许传统自行车企业不曾想到过,再次回归舞台中央,是因为移动互联网时代的一种新商业模式——共享单车的兴起。历史上,自行车也辉煌过。上世纪七八十年代的中国,拥有世界上最多的自行车,因此也被称作自行车王国。计划经济时代,买商品需要凭票。自行车算是大件,也是紧俏物资。许多50后、60后的人都经历过,那
For the 120-year-old Phoenix, the brand rejuvenation process, but also made from China - China Quality - China made by the experience. Perhaps the traditional bicycle companies have never thought of before, once again return to the stage because of a new business model in the mobile Internet era - the rise of shared cycling. Historically, bicycles have also brilliant. China in the seventies and eighties of the last century, possessing the most bicycles in the world, is also known as the kingdom of bicycles. In the era of planned economy, goods are bought by ticket. Bikes are large, but also tight supplies. Many 50 after 60 people have experienced it