皇冠牌香烟进军广东的第一年,却在某海滨城市遭到了众多品牌“香烟大军”的顽强抵抗。无论皇冠香烟公司使出何种计谋,都无法打败其他品牌的香烟,获得市场的认可。有一天,皇冠公司的一名推销员看到海滨浴场有许多禁止吸烟的广告牌,他受到启发,想出了一条妙计,在各旅游景点和公共场所到处张贴广 In the first year of its entry into Guangdong, the Crown brand cigarettes were met with strong resistance from numerous brands and “cigarette army” in a coastal city. No matter what kind of strategy Crown Tobacco Company uses, it cannot defeat other brands of cigarettes and gain market recognition. One day, a salesperson of Crown Co. saw a number of non-smoking billboards on the beach. He was inspired and came up with a plan to post it everywhere at various tourist attractions and public places.