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2012年11月8日,一档以英语为传播语言,以对外报道宁波为主旨的电视栏目《Ningbo Focus》(中文名称为“宁波聚焦”)在宁波电视台新闻综合频道正式上线。栏目采用创新的理念探索一种新的电视节目形态,特别是在制作方式上实现了颠覆性的突破,而栏目的具体运作模式和内容定位也给城市的对外报道提供了一些新的思路。本文就栏目的运作模式、内容设计和形态表现来做简要的分析。
On November 8, 2012, a piece of television program “Ningbo Focus” (Chinese name is “Ningbo Focus”), which is spread in English and spread in Ningbo, was formally launched on the comprehensive channel of Ningbo TV News. The column explores a new form of television program with innovative ideas, especially in the making of a subversive breakthrough. The specific operation mode and content orientation of columns also provide some new ideas for the city’s external reporting. This article on the column mode of operation, content design and morphological performance to do a brief analysis.