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微博等新媒体的出现对思想政治教育产生了解构和稀释效应,甚至让思想政治教育有迈入边缘化的危险。应对之策在于不纠结新媒体之形式,而着力于其传播本质。新媒体的传播特征突出体现为交互性更强和个体性更为突出。应对新媒体的凶猛攻势需要思想政治教育从传统的“人与组织的对话”模式转向“人与人的个体对话”模式,由思想政治教育者主动占据新媒体阵地,与学生群体实施个体对话,以此来实现思想政治教育的实效。
The advent of new media such as microblogging has deconstructed and diluted the ideological and political education and even made ideological and political education at risk of becoming marginalized. The solution is to focus on the essence of its dissemination without tangling the form of new media. Communication characteristics of new media highlight the more interactive and more individualistic. To cope with the fierce offensive of new media, it is necessary for ideological and political education to shift from the traditional mode of “dialogues between people and organizations” to the mode of “individual-to-individual dialogues”, where ideological and political educators take the initiative to occupy new media positions and collaborate with student groups Implement individual dialogue, in order to achieve the actual effect of ideological and political education.