广播专业频率的运营管理,在广东电台已经有18年的 历史。对这个课题的认识,由于主客观条件的限制,也经历 了实践,认识,再实践,再认识,循环往复这样一个过程。 由于近年来在广播专业频率的运营管理过程中,出现了一 些新情况,新动向和新趋势。 我们很希望能和同行们一起,在专家学者的帮助下,把 各种管理思想加以总结,使之上升为管理理论,来指导专业 频率的管理实践。 一、广东电台广播专业频率的实践经验 我们对频率运营管理的关注,是向频率所有活动层面 扩展的,因此,这些经验也就包括以下几个方面。 Radio professional frequency of operation and management, in Guangdong Radio has 18 years of history. Because of the limitation of the subjective and objective conditions, the understanding of this subject has also gone through such a process as practice, cognition, re-practice, re-cognition, and circularity. In recent years, there have been some new situations, new trends and new trends in the operation and management of radio professional frequencies. We very much hope that with our colleagues, with the help of experts and scholars, we can summarize various management thoughts and make them rise to management theory to guide professional frequency management practices. First, the practical experience of radio frequency in Guangdong Radio Frequency Management of our concern about the operation, is to extend to all activities of the frequency level, therefore, these experiences also include the following aspects.