作为艺术设计中的一个重要部分——平面设计是应用领域比较广泛的设计类型。优秀的平面设计作品,不是简单地堆砌图形和色彩,而是在于对设计作品意境韵味的表现。设计师必须让受众从文字和形式中获得丰富的想象空间,进而再上升到情感层面的体验。所有这些全都来源于设计师的创意。创意并不是与生俱来的,可以通过一定的方法形成获得。本文就创意的来源与方法进行了探讨。 As an important part of art design - graphic design is a wide range of applications in the design type. Excellent graphic design work, not simply piled graphics and color, but rather the design of artistic conception charm performance. Designers must let the audience get a wealth of imagination from the text and form, and then rose to the emotional experience. All of this comes from the designer’s idea. Creativity is not inherent, can be obtained through certain methods. This article discusses the origin and method of creativity.