理论宣传是报纸思想政治工作宣传报道的一个重要部分,对党报来说,更是如此。现在的问题是,在市场经济条件下,在报业激烈竞争的情况下,如何搞好党报的理论宣传,使之既坚持党报正确的舆论引导,又使这种引导更加有效、有力;既承担宣传党的路线方针政策的任务,又使这种宣传具有较强的新闻性,有较大的市场覆盖率;既要保证理论文章的科学性和指导性,又要使理论文章为最大多数的读者喜欢并接受。这是新形势下报纸理论工作者需要认真思考和实践的课题。 Theoretical propaganda is an important part of the propaganda and reporting of ideological and political work in the newspapers, especially for party newspapers. The question now is: Under the condition of a market economy, how to do a good job in propagating the theoretical propaganda of the party newspaper under the severe competition of the newspaper industry, so that it not only insists on the correct guidance of public opinion by the party newspaper but also makes such guidance more effective and effective; Propaganda of the party’s line, principles and policies of the task, but also make this publicity has a strong news, have a larger market coverage; both to ensure the scientific and guiding theoretical articles, but also to make the most theoretical articles Readers like and accept. This is a topic that newspaper theoreticians need to think and practice seriously in the new situation.