有一种观点认为 ,一流企业卖品牌 ,二流企业卖产品 ,可见品牌在现代市场竞争中的重要地位。在当今我国经济市场化、市场国际化和普遍买方市场的条件下 ,企业要求得生存和发展 ,除了在生产技术、经营管理、营销推广、客户关系等方面下功夫外 ,最主要的是要塑造自己的品牌。可以 There is a view that the first-class companies selling brand, second-rate business selling products, visible brand in the modern market competition in an important position. Under the conditions of China’s economic marketization, internationalization of the market and the general buyer’s market, the enterprises are required to survive and develop. In addition to their efforts in production technology, operation and management, marketing and promotion, and customer relations, the most important thing is to shape Own brand can