在业内人士的心目中,中国石油似乎已成为一个举世瞩目的耀眼品牌。特别是资料显示,中国石油2004年实现营业额近3890亿元,较上年度上升27.9%。获得净利润近1030亿元,较上年度增长47.9%,创中国石油上市以来最好水平。在这样可观的业绩面前,谈论品牌之忧似乎很不合时宜,但一种想表达内心感触的愿望如鲠在喉,不吐不快。 In the eyes of people in the industry, CNPC seems to have become a dazzling brand that attracts worldwide attention. In particular, information shows that PetroChina achieved a turnover of nearly 389 billion yuan in 2004, an increase of 27.9% over the previous year. Net profit of nearly 103 billion yuan, an increase of 47.9% over the previous year, the highest level since the listing of China Petroleum. In the face of such impressive performance, it may seem out of place to talk about brand awareness, but a desire to express one’s innermost feelings can not be displeased.