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吴中乡村旅游作为苏州乡村游的品牌与特色,在旅游者心目中有较好的知名度与美誉度。但在乡村旅游产品营销方面还处于起步阶段,发展过程中遇到一些列的市场营销问题。本文介绍了乡村旅游的概念及其特征,对国内外乡村旅游发展进行了概述。采用SWOT分析法等方法,以吴中乡村旅游为本文研究对象,在已有的研究成果基础之上,对其在发展中遇到的市场营销方面的问题,进行深入剖析,总结和归纳吴中乡村旅游市场营销中存在的普遍性问题。
As a brand and characteristic of Suzhou Village Tour, Wuzhong Village Tourism enjoys a good reputation and reputation in the tourist’s mind. However, in rural tourism product marketing is still in its infancy, some problems encountered in the development of marketing. This paper introduces the concept of rural tourism and its characteristics, and gives an overview of the development of rural tourism at home and abroad. Using SWOT analysis and other methods to rural tourism in Wuzhong as the research object, based on the existing research results, the marketing development problems encountered in its development, in-depth analysis, concluded and summarized Wuzhong The Common Problems in Rural Tourism Marketing.