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企业市场营销活动的项目化管理构建了新的营销管理框架,运用项目管理的方法进行系统化的实施,体现了对营销计划、进度、质量和风险的规范化管理。本文简要分析了项目管理与企业市场营销活动的关联,挖掘了项目化管理在企业市场营销活动中的重要价值,主要研究了项目管理的启动、计划、执行和收尾四个阶段对应企业市场营销活动的具体应用,旨在为相关人员提供参考。
Project Management of Enterprise Marketing Activities Constructing a new marketing management framework and applying the project management approach to systematic implementation reflects the standardized management of marketing plans, progress, quality and risks. This article briefly analyzes the relationship between project management and enterprise marketing activities, and excavates the important value of project management in the marketing activities of enterprises. It mainly studies the four stages of project management, such as the marketing, planning, execution and ending The specific application, designed to provide reference for the relevant personnel.