论文部分内容阅读
标语是一个企业、地区乃至国家塑造美好形象的一个重要因素,标语的创作者在创作过程中往往使用多种修辞格。以陈望道先生的《修辞学发凡》中提到的修辞格为基本框架,对所收集到的标语进行分析。
Slogan is an important factor for a company, region and even the country to create a good image. The slogan creator often uses multiple figures of speech in his writing. Based on the rhetorical figures mentioned in “The Rhetoric of Rhetoric” by Mr. Chen Wangdao, the slogans collected are analyzed.