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本文以高职市场营销专业的人才培养为例,对以提高就业能力为导向的高职市场营销专业人才培养模式进行优化研究。提出的具体建议包括:在课程教学中积极培养与提升就业能力;积极为市场营销专业学生打造实践基地;优化市场营销专业毕业生的就业指导工作。希望上述策略的提出可更为优化高职市场营销专业人才培养模式,不断提高高职市场营销专业学生的就业能力。
In this paper, vocational training in marketing professionals as an example, to enhance the employment-oriented vocational training in marketing professionals to optimize the model. The specific suggestions put forward include: actively cultivating and improving employability in teaching; actively building a practical base for marketing majors; and optimizing employment guidance for marketing majors. Hope that the proposed strategy can be more optimized vocational marketing professionals training model and continuously improve the employment of higher vocational marketing students.