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企业文化蕴藏着企业发展的无穷动力,是农村商业银行应对金融领域激烈市场竞争的不二法宝。近年来,随着社会主义市场经济体制的全面确立以及金融体制改革的不断推进,农村商业银行的发展愈发需要企业文化的支撑和推动。本文通过阐述当前农村商业银行企业文化发展的现状,探索企业文化在其中的积极作用,尝试给出一些农村商业银行建设企业文化的有效路径。
Corporate culture contains the infinite power of business development, is the rural commercial banks deal with the fierce market competition in the financial field, the only magic weapon. In recent years, with the full establishment of the socialist market economic system and the continuous advancement of the financial system reform, the development of rural commercial banks increasingly needs the support and promotion of corporate culture. By expatiating the present situation of corporate culture development in rural commercial banks and exploring the positive effect of corporate culture, this paper attempts to give some effective ways for rural commercial banks to build corporate culture.