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广播进入车载世界之后,广播的受众媒体价值越来越受到广告主的青昧,据梅花网数据显示,2014年上半年报纸、杂志、户外、电台、网络五个媒体广告投放量同比变化比较,只有电台和网络呈上升趋势,电台的广告收入同比增幅达5.8%。临近年底,更传出上海2014年广播广告订单突破7亿,北京、广州等地电台广告创收也有不同程度的提升,说明在移动互联网时代,广播广告依然可以保持着持续增长的态势。广播媒体地位的
According to data from Plum Blossom Network, the advertising volume of five media such as newspapers, magazines, outdoor, radio and internet in the first half of 2014 has been changed compared with the same period of the previous year. Radio and Internet only showed an upward trend, with radio advertising revenue rising 5.8% YoY. Towards the end of the year, it was even more pronounced that Shanghai’s radio advertising orders exceeded 700 million in 2014, and revenue from radio advertisements in Beijing and Guangzhou also increased to some extent. This shows that in the era of mobile Internet, radio advertisements can still maintain a steady growth. Broadcast media status