论文部分内容阅读
如何在晚报上开展理论宣传,这是目前媒体普遍注重和追求阅读率的情况下碰到的难题。该文结合长沙晚报理论宣传报道的成功实践和探索,提出理论宣传要“动”起来,包括题材上求“动感”,在服务上见“行动”,拓宽传播渠道加强“互动”,在表现手法上求“生动”,对搞好理论宣传报道很有启示意义。
How to carry out the theoretical propaganda on the evening paper is a difficult problem that the media is currently paying attention to and pursuing the reading rate. According to the successful practice and exploration of Changsha Evening News propaganda and reporting, this paper puts forward that theoretical propaganda should be “moving”, including seeking “dynamic” on subject matter, seeing “action” in service, broadening communication channel and strengthening “interaction” Seeking “vivid”, it is very enlightenment to do a good job in propagating and reporting the theory.