观察人们的生活方式和需求,以及这些需求随着时代发展产生的变化,对于设计师来说是很有必要的。设计师在着手开始设计本案之前,对童装进行了一系列的思索。成人时装的消费,人们自主地选择品类、风格;童装不同于成人服装,其消费行为是以家庭为核心,从这个层面想,童装是建立在一种社会关系的立场上,由此引申一个设计的核心词,就是信任。设计师希望营造一种近似家的感觉,一种信任的氛围,一个干净、整洁、有幸福感的场所,而不是一个冷冰冰的只讲效率的商业空间。当然作为快销品牌,设计依然要注重陈列的效率,同时刻意地把握色彩和材质,避免过于温馨而失去了商业空间那种 Observing people’s lifestyles and needs, and the changes these needs evolve over time, are essential to the designer. Designer before starting to design the case, a series of thinking on children’s clothing. Adult fashion consumption, people choose their own category, style; children’s clothing is different from adult clothing, the consumer behavior is the family as the core, from this level that children’s clothing is based on a social relations position, which leads to a design The core word is trust. Designers want a sense of near home, a climate of trust, a clean, tidy, blessed place, not a cold, productive business space. Of course, as a fast-selling brand, the design still has to focus on the display efficiency, while deliberately grasp the color and material, to avoid too warm and lost the kind of commercial space