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社会化媒体的重要性已经无所赘言,传统媒体明智的选择就是热烈拥抱,与之合作,在新的领域开辟疆土。近日,央视-索福瑞媒介研究有限公司(CSM)与新浪微博达成战略合作,将共同推出微博收视指数,为电视媒体从社会化传播的维度开展节目评估、营销传播提供标准化分析工具,就是很好的表率。CSM与新浪微博的战略合作将基于双方的优势资源,围绕新浪微博讨论数据,推出微博收视指数等标准化产品,结合电视节目收视数据,为电视媒体业界全面、深入地分析电视节目的社交化传播效果及全媒体传播整合效果提供定量的数据支持。
The importance of social media has been expounded. The wise choice of traditional media is to embrace, work with and open up new territories. Recently, CCTV-Sofitel Media Research Co., Ltd. (CSM) reached a strategic cooperation with Sina Weibo to jointly launch the microblogging ratings index, to provide program evaluation for TV media from the dimension of social communication and to provide standardization analysis tools for marketing and communication. It is a good example. The strategic cooperation between CSM and Sina Weibo will be based on the superior resources of both parties, discussing the data around Sina Weibo, launching standardized products such as Weibo Index and combining TV program viewing data with a comprehensive and in-depth analysis of television programs in the TV media industry The effect of transmission and the integration of all media to provide quantitative quantitative data support.