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植入式广告可以让受众在无意识的状态下接受广告信息的刺激,达到潜移默化的传播效应。一些广告内容不符合“植入”的隐性特点,不够巧妙,影响了观众收看节目的感受和体验。植入式广告意味着智慧与规划,绝不是简单的摆入和拼贴植入式广告创作形式要避免形式单一化内容简单化,必须考虑产品本身的性质与载体作品的相关度,表现形式要自然。植入式广告发展到今天已经不是应不应该植入的问题,而是如何植入的问题。
Implanted ads allow the audience to unconsciously accept the advertising message to stimulate the subtle effects of communication. Some advertising content does not meet the “implanted ” recessive features, not clever, affecting the audience to watch the experience and experience. Implanted advertising means intelligence and planning, by no means easy to put in and collage implantable advertising creative form To avoid simplifying the form of a single content, we must consider the nature of the product itself and the carrier works of relevance, form of expression natural. Implanted advertising development today is not a problem that should not be implanted, but how to implant.